SMALL BRAND, BIG REACH. WHY I RECOMMEND SELLING ON FAIRE

Small Brand, Big Reach: Why I Recommend Selling on Faire 💛

If you’re a small product-based business dreaming of seeing your brand on shelves all over the world—but you don’t have the budget for trade shows, sales reps, or big marketing campaigns—then Faire might be your new best friend. ✨

In this post, I’ll walk you through what Faire is, why it’s such a powerful platform for makers and small brands, and how you can get started selling wholesale to independent retailers worldwide with no upfront costs.

If you’re ready to jump in, you can apply to sell on Faire here:
👉 www.faire.com/apply/r/yjdzhh8nsj

What is Faire (and why should small brands care)?

Faire is an online wholesale marketplace that connects independent brands (like you) with retail buyers around the world—think boutiques, gift shops, lifestyle stores, home décor shops, and more. Instead of flying to trade shows or cold emailing stores, you list your products on Faire, and retailers come to you.

Some quick context:

• Faire works with hundreds of thousands of retailers and brands worldwide, across the US, Canada, Europe, the UK, Australia and more.
• It’s built specifically to help small businesses grow through wholesale, not just massive manufacturers.

For brands, it’s like having a 24/7 digital trade show booth where buyers actively seek new products to stock.

You can apply to sell here (this is my partner link for new brands):
👉 www.faire.com/apply/r/yjdzhh8nsj

Key benefits of selling on Faire as a small business owner 🌍

1. Global reach without leaving your studio

Traditionally, getting your products into stores around the world meant:

• Paying for trade show booths
• Travelling (flights, accommodation, meals)
• Shipping samples and catalogues
• Hoping the right buyers walk past your stand

With Faire, your products are searchable by retailers in multiple countries from day one. They can discover you by category, style, values (e.g. eco-friendly, handmade, women-owned), and keywords.

You do the work once—upload your line, optimise your profile—and then Faire’s algorithm and search tools help get you in front of new retailers again and again.

2. No upfront costs to get started

This is a big one. 💸

It’s free to join Faire as a brand. You don’t pay a signup fee or a monthly subscription to list your products. Faire only charges a commission when it brings you a new retailer through the marketplace.

That means:

• You can test the platform without a substantial financial risk
• You’re not paying to sit there—fees are tied to actual orders
• Once you’re set up, you can grow at your own pace

And when you bring your existing wholesale customers to Faire Direct, orders from those retailers can be commission-free while still giving your buyers access to Faire’s benefits, such as net-60 terms.

Apply to sell here:
👉 www.faire.com/apply/r/yjdzhh8nsj

3. Retailers on Faire are ready to buy

The people browsing Faire are not casual shoppers—they’re retail buyers who need stock for their stores.

Retailers love Faire because they can:

• Buy from multiple brands in one place
• Access net-60 payment terms (buy now, pay later)
• Get free returns on opening orders with new brands, which reduces their risk in trying someone new.

That setup makes retailers much more confident in trying a new brand—your brand—because Faire removes much of the financial fear.

For you, that means:

• More retailers are willing to take a chance on your products
• Easier conversations about opening orders
• A smoother path to getting stocked in new stores

4. You get paid reliably and on time

One of the pain points of traditional wholesale is the time-consuming process of chasing invoices. With Faire, they handle payment processing and credit so you don’t have to.

Here’s how that helps you:

• Retailers get flexible terms (like net 60)
• You still get paid according to your agreed payment window
• Faire manages the risk and the admin of those payments

In other words, you ship the order, and Faire handles the complex financial details in the background. Less stress, more making. 🙌

5. Smart tools to grow your wholesale channel

Beyond just listing products, Faire gives brands tools to optimise and grow:

• Analytics & reporting – track your bestsellers, reorder rate, and performance over time.
• Email marketing tools – send campaigns to retailers who follow or have bought from you
• Faire Direct – commission-free orders when you invite your own wholesale customers
• Promotions & discounts – run opening order offers, free shipping, or tiered discounts to boost sales.

These features make it much easier to treat wholesale as a serious revenue channel, not just something “extra” on the side.

What does it actually look like to sell on Faire?

Let’s walk through a simplified version of the process.

Step 1: Apply to sell

You start by submitting your brand via this link:
👉 www.faire.com/apply/r/yjdzhh8nsj

You’ll be asked for:

• Basic business details
• Your product categories (e.g. candles, stationery, home décor, beauty, food)
• A bit about your brand story

Once approved, you’ll get access to your brand dashboard.

Step 2: Set up your storefront

Think of this like your wholesale “home page” on Faire. You’ll:

• Upload product photos (ideally 3–5 images per product)
• Add product descriptions
• Set wholesale and retail prices
• Choose minimum order quantities
• Tag products so they’re easy to find in search
• Add your brand logo, banner, and story

This is where your branding and storytelling really matter. Clear photos + compelling copy = more confident buyers.

Step 3: Receive and fulfil orders

Once you’re live:

1. Retailers discover your products via search, recommendations, or promotions.
2. They place an order directly through Faire.
3. You receive the order details in your dashboard.
4. You pack and ship the order as you would any other wholesale order.
5. Faire handles payment collection and pays you (minus their commission, when applicable).

You’re in control of stock, fulfilment and communication with buyers—but without having to build a wholesale platform from scratch.

Who is Faire perfect for?

Faire is mighty if you are:

• A maker or small brand selling physical products (e.g. candles, gifts, skincare, jewellery, textiles, stationery, homewares, clothing, specialty foods)
• Already has direct-to-consumer sales and is ready to add a wholesale channel
• Working with a few wholesale accounts and want to scale without hiring a full-time sales rep
• Looking to reach international retailers, but don’t know where to start

If you’re a service business, digital-only brand, or selling highly regulated products, Faire may not be the right fit—but for most product-based small companies, it’s worth serious consideration.

Tips to succeed on Faire as a new brand 💡

If you’re going to invest your time setting this up, you want it to perform. Here are some practical tips.

1. Nail your photography

• Use bright, clear images with consistent lighting
• Include a mix of product-only shots and lifestyle images
• Show scale (e.g. product in a hand or in a room setting)

Good photography is one of the fastest ways to increase conversion.

2. Optimise your product titles and tags

Remember: retailers search for keywords such as “minimalist candles,” “plant lover gifts,” or “eco-friendly notebooks.”

Make sure your:

• Product titles are descriptive
• Descriptions include relevant keywords naturally
• Tags match what buyers are likely to type into the search bar

This is your SEO for Faire.

3. Offer an attractive opening order

Because retailers get free returns on their first order with a new brand through Faire, they’re more willing to try you out. You can sweeten the deal further with:

• A modest opening order discount (e.g. 10–15% off)
• Free shipping above a certain threshold
• Small, curated starter bundles (e.g. “bestseller kit”)

Make it as easy as possible for a buyer to say “yes” to that first order.

4. Respond quickly to messages

Faire prioritises brands with fast response times in search and recommendations.

• Check your Faire inbox daily (or set notifications)
• Answer questions clearly and helpfully
• Be proactive about suggesting suitable products or bundles

You’re not just selling products—you’re building relationships with repeat wholesale customers.

5. Use Faire Direct for existing stockists

If you already have wholesale customers, invite them to place orders through your Faire Direct link. That way:

• Your retailers get flexible payment terms and an easy ordering portal
• You can manage all your wholesale orders in one place
• You may avoid commission on those orders, boosting your margins

It’s a smart way to streamline operations without losing profit.

Pros and “things to consider” before you join

Like any platform, Faire isn’t magically perfect. Here’s a balanced view:

The big pros ✅

• Global access to independent retailers
• No upfront signup costs
• Faire handles payments and some of the risk
• Retailers love the net-60 terms and free opening-order returns
• Helpful tools for analytics, marketing, and promotions
• Commission only when Faire brings you new customers

Things to consider ⚖️

• You still need healthy margins to cover wholesale pricing plus Faire commission comfortably
• Success isn’t instant—you’ll need to optimise your listings and stay active.
• Great photography, clear branding, and consistent stock levels are key

If you already price your products sustainably and are serious about growth, Faire can slot nicely into your overall wholesale strategy.

Ready to get your products into more stores?

If your goal is to get your products in front of more independent retailers worldwide—without blowing your budget on trade shows, reps, or complex tech—then Faire is absolutely worth a look.

You’ll get:

• A global wholesale storefront
• Access to retailers who are actively buying
• Built-in tools to help you scale your wholesale channel

If you’re a new brand and you’d like to apply to sell on Faire, you can use my affiliate link here:

👉 www.faire.com/apply/r/yjdzhh8nsj

Set aside a couple of hours to organise your photos, descriptions, and pricing, then submit your application. Your next stockist could be just a few clicks away. 🚀

Affiliate Disclosure: This article contains affiliate links. If you sign up to sell on Faire using my link, I may earn a commission at no extra cost to you. I only recommend platforms I believe are genuinely helpful for small business owners. 💛