LEAD GENERATION STRATEGY
Your business won’t make any sales if it isn’t generating any leads.
Companies, big and small, have been carrying out lead generation strategies over the years. But with the growing use of technology, lead generation has become more complex.
Old marketing strategies relied on you finding the customer, but now Local SEO has now made it possible for the customer to find you.
This is why you should focus on customer centric marketing principles. Here are a few simple but effective strategies.
Using a Powerful CTA
A good call to action that is both visible and powerful is the secret ingredient behind successful businesses. The CTA should clearly tell the visitor what your product or service is solving. Where you position your CTA is also important so that the visitor doesn’t spend too much time scrolling down.
Placing a Contact Form on Every Page
Now that you have won over your visitor, they want to reach out to you and get more information from customer representatives. The only problem is that they don’t know how. As their patience begins to thin out, the customer leaves your website and finds a competitor. Avoid this horror story by placing Contact Forms on every page so the visitor knows where to reach you.
Give Them Quality Content
Quality content that is meaningful and unique not only boosts your website’s rating on Google and search engines, but it also resonates well with customers. Useful and valuable content goes a long way in eliminating the marketplace trust deficit between you and your customer.
Designing an Effective Website
It is important to keep your website to the point and concise. Don’t clutter it with too much information by placing large chunks of text on the website. Your visitors could become bored and never visit back. Avoid this by making good use of menus and categories to make information easier to find.
Keeping Your Leads Engaged
Sometimes a consumer isn’t ready to purchase your product yet. Perhaps they are short of cash or are still in the phase of decision making. They could become valuable customers in the future, so it is important to keep them engaged with your business today.
The best way to attract customers is to provide them with a newsletter through email every week. This way you can provide them with helpful tips and information, and you can prepare them for the day when they finally convert into your customers.
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