SEARCH ENGINE OPTIMISATION

SEO Hero
Search Engine Optimisation
Even for seasoned marketers, Google has a way of making us feel like we’ve been thrust into a labyrinth with no map for navigating our way around. This is especially the case when it comes to Local SEO. For those of you who have fallen down the rabbit hole of Google’s local search algorithm, you’re quick to learn that it doesn’t operate completely within the same rules as Organic SEO.  How’s that for confusing?

All SEO aims to increase a business’ visibility to a targeted audience, but Local SEO takes targeting even further. By focusing on customers and prospects in a specific area, Local SEO can drive traffic to websites, physical establishments and bricks and mortar store, gaining an edge against your local competitors.

Recruitment Agencies, Restaurants, Cafes, Retail Stores, Law Firms, Hairdressers, Real Estates, Accountants,  Car Dealerships, and even Dental or Medical Clinics can benefit from our Local SEO Hero Packages.

An effective Local SEO Hero Campaign requires a combination of Geo-targeted optimisation and content marketing, business listings and backlinks, and user-generated reviews.

BUSINESS LISTINGS AND REVIEWS

Listings in business directories, local networks, and review sites in themselves are citations. Managing these listings and getting more customers to post positive reviews of your business can add more citations.
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GUEST POSTS AND MAGAZINE PUBLICATIONS

Getting other people to write about your business in an online magazine or publishing your own articles and press releases can increase your exposure and establish your brand as a leading authority in your niche. 
SEARCH ENGINE OPTIMISATION 
Where does the content that your target audience wants, and the content needed to get noticed by the Google algorithm, meet? We create content that increases web traffic via improved rank, and still engages customers to increase conversions. 
Our Local SEO Hero Packages include citation building and link development services to help get your brand’s name mentioned in social media, online publications, and more.
KEYWORD AND OPTIMISATION STRATEGY
With more search moving to mobile each day, it's imperative that local businesses adopt a local SEO strategy. It's not a matter of simply increasing traffic to your site, it's about staying geographically relevant to your audience and not losing out to your competitors. 
SOCIAL AND BLOG CONTENT
Encouraging brand advocates and local influencers to talk about you
in their blogs and social media accounts is a good way to acquire
citations.

Google loves local businesses

SEARCH ENGINE OPTIMISATION (SEO)
Researching SEO can be tough if you’re not familiar with the industry or do not have any prior experience.
The Local SEO Packages focus on relevant citation building, effective on-page optimisation including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations and want to build their presence locally. The SEO Hero 12 month package will help you attain natural local ranking, and drive foot traffic to your stores.
What is the difference between Organic SEO and Local SEO?
Organic SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a national campaign, or an e-commerce campaign, this is the perfect methodology for you.

Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

How many Geo locations does your Local SEOHero Package target?
Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your Geo-targets all fall within a 5/Km radius.

What contributes to Local SEO?
On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.

How are citations important for Local SEO?
Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
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